Adrian Chernoff: Idea Czar

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Need an innovation executive? You’ve just found one! You’re lucky you have, because idea-driven gurus are hard to find. They’re a corporate necessity, though, because Idea Czars are the catalyst for new products, processes, and services.

Insight. Vision. Ideas. Ingenuity. Process. Strategy. Synthesis. Action. Results.

Unfortunately, often HR departments don’t know how to respond to executive requests when these innovators are needed; sometimes, in fact, they don’t even recognize an innovator when one is sitting right outside their door. But perhaps that’s understandable given that colleges and universities don’t train individuals for becoming prolific inventors and idea generators. Nor is there a commonly used term to describe an Idea Czar the way there are terms like “computer programmer” and “mechanical engineer.” No one has a Masters Degree in Innovation, either. All of this means that it’s not an easy task to discover an innovation executive with proven innovation skills who can lead and simultaneously contribute to forward-thinking projects.

Now that you’ve found an Idea Czar, you may be wondering how Adrian can help create and implement changes for your company.

CREATIVE

INVENTION

MASTERING

COMMUNICATION

PRODUCT

MODELING

"Adrian Chenroff possesses a level of inventiveness that is off the charts. A torrent of dazzling ideas pour forth from his fertile mind. I have truly never met anyone who demonstrates such a strong innate drive to create."

Ralph King

Senior Writer, Business 2.0

Independent Motion Pictures

“Adrian Chernoff is a brilliant designer”

Gianfranco Zaccai

Designer, President, CEO

Design Continuum

"Adrian Chernoff displays constancy of purpose to find uses for cutting-edge invention, and he has a peculiarly adept sense of the possible intersection of what people need and want with the advancements his inventions will enable."

Christopher Green MD Ph.D Executive Director & Chief Technology Officer for General Motors Asia Pacific

VISIONARY

INNOVATION

STRATEGIC

MAPPING

INFUSED

PROTOTYPING

KEEN

AWARENESS

DRIVEN

IMPLEMENTATION

INSPIRED

IMAGINATION

RESULTS-DRIVEN: Adrian Chernoff is experienced in merging disciplines and finding synergistic opportunities. His creativity isn’t constrained by any bounds or limitations—he has a natural talent for recognizing inherent potential and then inventing and developing new products to make that potential a reality. His multidisciplinary background gives him the necessary perspective to envision new services in any field or endeavor and then manage the projects and programs that emerge from those innovations. Typically, Adrian utilizes three steps when finding and leading opportunities that create value at all stages of the concept-to-consumer process.

Step 1: FRONT-END DEFINITION
Conduct research to expand understanding, map trends and connections, spend time conceptually blockbusting areas where new opportunities could exist, discover new possibilities, generate ideas, strategize the results, and finalize a family of ideas through illustration, design, creativity, and problem-solving.
Step 2: DETAILED DEVELOPMENT
Refine the end-stage ideas into value-centric opportunities, research and develop supporting data, refine the ideas and then translate them into practice through partial-modeling or process diagrams, become a storyteller to gain forward momentum for each idea’s ultimate development, and align intellectual property protection with venues for growth.
Step 3: LEADERSHIP THROUGH EXECUTION
Champion ideas into development projects: coordinate, communicate, and lead while being an active participant in design, marketing, strategy, communications, engineering, and manufacturing activities. Plan, build, and orchestrate the execution and implementation of ideas as they are ushered into the waiting world.