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Acclaimed Innovator

Award-winning product development professional Adrian Chernoff, who is a technical and creative visionary and holder of 89 awarded patents, provides executive-level leadership in the creation, development, and launch of new products.

  1. Practical, intelligent, creative, and logical, Adrian’s ingenious work carefully blends design, strategy, and technology to generate transformational opportunities. Because his work transcends categories, platforms, and processes, he is able to identify what products and brands can become rather than what they are.

  2. Utilizing creative invention and commercial acumen, Adrian identifies opportunities, devises strategies, and manages cross-disciplinary teams. He is a highly creative and original thinker gifted with an ability to find and maximize unexpected connections—for the past 18 years, he’s been driving top-line growth by synthesizing information and solving unique problems.

Adrian is an inspirational team leader with extensive experience in a wide range of industries. He collaborates with, coordinates relationships and drives creative, technical, marketing, and business development teams through each stage of the product and idea development process. With the goal of ensuring cost-effective and on-time project deliveries, he focuses on enriching opportunities, solving problems, building consensus and navigating difficult situations. These facets require (among other things) making timely decisions and aligning organizations as they transition into new opportunities.

Throughout Adrian’s career, he has successfully identified opportunities, built diverse teams, developed and designed new products, provided technical leadership, and managed a diverse range of programs. He has uncovered insights and created innovations for: Disney (entertainment), General Motors (automotive), Sandia National Laboratories (high-tech), NASA (space exploration), Fahrenheit 212 (brand innovation), Diageo (beverages), Magna International (manufacturing), Staples (office supplies), Alcoa (aluminum products), Warner Music Group (entertainment), the Gucci Group (luxury), OppenheimerFunds (financial services) and Eastman Kodak (digital consumer goods).

Currently Adrian provides strategic direction and idea development services to corporate clients. At Ideation Genesis™ (an ideas development consultancy) he drives new product innovation opportunities by translating consumer insights into market-ready products and services.

Adrian holds a Masters of Engineering in Manufacturing Engineering, a Masters in Business Management, and a Bachelor of Science in Mechanical Engineering from the University of New Mexico.

innovation portfolio of experience

Insight. Vision. Ideas. Ingenuity. Process. Strategy. Synthesis. Action. Results.

Director of Product Innovation - Principal, Ideation Genesis

Developer and creator of market-ready ideas, products and services. By merging technology with creativity, transformative ideas can catapult consumer insight into reality.

Focusing on uncovering marketing insights, making new objects, developing identities, and delivering new consumer experiences through product innovation. Projects involve building brands, generating line extensions, devising strategies, defining products, developing new products, and creating new service offerings in many diverse fields, including consumer electronics, food and beverages, office supplies, music, luxury goods, manufacturing, water features, automotive, entertainment, sustainable products, construction, confectionaries, banking, and financial services.

One of Ideation Genesis’s clients was Fahrenheit 212. During Adrian’s stint as an Innovation Director at this white-hot idea factory, he worked with their idea-led innovation group to create and generate new, commercially-viable branded products, businesses, and corporate strategies that covered a wide spectrum of industries and ventures.

Magna International, Diageo, Warner Music Group, Alcoa, The Gucci Group, Fahrenheit 212, Technoledgey, EvergreenIP, Domani, Siemens, Innocentive, MIT, Big Idea Group

Magna International, Diageo, Warner Music Group, Alcoa, The Gucci Group, Fahrenheit 212

Technoledgey, EvergreenIP, Domani, Siemens, Innocentive, MIT, Big Idea Group, MUZZ

  1. MUZZ.com - Created a website to showcase the success of individuals who make a profound difference in the world. Each individual profiled on the site has made either a singular, dynamic, or ever-compounding contribution that has changed the world.


Ecovator, Ecoleaf

Eco-innovator researching carbon energy trends and developments in renewable energy to educate others about the real issues and facts that surround the urgent need for clean, green energy. As a researcher and writer, his work includes gaining insights, identifying novel strategies, and unearthing new ideas and solutions concerning clean technology.

Taking his revolutionary work in transportation one step further, he moves from developing ways to reduce automotive greenhouse gases to trying to solve the larger problem of the carbon pollution that’s being caused by our ever-increasing generation of electricity. (Generating electricity is the primary culprit of global carbon emissions.) Much of the work involves exploring methods of reducing our collective carbon footprint by taking advantage of wind, solar, ocean, biomass, hydro, smart grid, and alternative-energy storage solutions.

Co-Founder and Designer, 2Smart+1

Creative designer leading product design projects that elevate the emotional and integrate the functional. Working as a small collaborative, the team was an instrumental part of designing and creating all of the advanced-technology and design/concept vehicles at General Motors for a nine-year period (from 2000 to 2009). Now, having pushed beyond vehicles and automotive interiors, the 2 Smart + 1 team spends its time creating and delivering unique and diverse consumer products that are grounded in inspired aesthetics and design intelligence.

By combining design thinking with systems engineering, Adrian utilizes industrial design to hone the link between design and brand identity. In the hands of 2 Smart + 1, product designs enrich brands, blending form, function, and emotion to create engaging products with strong identities. Client work covers all aspects of product design: brainstorming, research, concept development, design exploration, product development, animation, solid modeling, prototyping, graphics, design strategy, trends, and brand identity.

Chief Vehicle Architect, General Motors R&D

Chief architect and inventor who spearheaded the creation and development of the Reinvention of the Automobile: the world’s first electric vehicle platform utilizing by-wire technology. Responsible for optimizing, developing, and executing a series of disruptive technology vehicles to break the automotive “mold.” The group’s first vehicle—the GM AUTOnomy—was said to be the most significant advancement in the past 50 years of transportation technology.

As a founding leader, an advanced vehicle technologist, and a visionary designer, Adrian led teams made up of both design and technical professionals. Their groundbreaking work (resulting in 50+ patents) created the revolutionary electric vehicle platform that in turn enables infinite vehicle design flexibility and features. While innovating an average of a patent a month, Adrian’s work also included exploring, creating, leading, and managing the design and development of new and novel driving interfaces and streamlined manufacturing processes that included integrating software with programmable customization abilities, creating plug-and-play vehicle body architectures, optimizing modular and scalable electrical vehicle platforms, and creating new and enhanced customer experiences.

The team’s work went beyond creative invention, generating momentum, and engineering solutions–much effort was made to develop strong, productive, and on-going collaborative relationships throughout the corporation and around the globe. By aligning leadership commitments and integrating resources, the team achieved their goals on an accelerated schedule and leapfrogged past the competition. Development milestones were achieved and complex vehicle systems were delivered in harmony with GM Design Staff, GM R&D, GM Marketing, GM Engineering, and Opel Engineering, as well as with technology, design, and engineering suppliers such as SKF, Brembo, Stile Bertone, and Continuum.

Revolutionary vehicles in the Re-Invention of the Automobile program showcased many advanced features, such as a revolutionary skateboard architecture, advanced propulsion systems, and by-wire controls. The GM AUTOnomy concept was followed by a vehicle highlighting the world’s first drivable system—the GM Hy-Wire—and then the GM CARousel, which featured a flexible interior with alternative by-wire control interfaces. Next up was the production-bound GM Chevy Sequel; more recently, the GM Chevy Volt plug-in hybrid stole the spotlight.

Stile Bertone, Continuum, SKF, Brembo, Opel


Senior Manager, General Motors R&D

Spearheaded a global advanced vehicle development program tasked with creating an ultra-premium luxury sedan to compete against the best that Mercedes-Benz, Audi, Lexus, and BMW had to offer. Designed the future Cadillac from the inside out (this vehicle was recently revealed as the Cadillac XTS) to incorporate new state-of-the-art technologies, innovative styling, interior spaciousness, smart storage, advancements in vehicle seating, safety, entertainment, vehicle displays, man-machine interface, and architectural enablers. The project was supported by a multi-disciplinary committee of GM executives and company stakeholders from all areas of the company: engineering, planning, manufacturing, purchasing, finance, marketing, design, and R&D.

Orchestrated work, embodied sourcing and identified technologies/enablers from hundreds of automotive suppliers, collected competitive intelligence, identified target customers, created and implemented new technologies and product features, engineered and prototyped new interior systems, and managed global advanced vehicle development teams across the globe and within diverse disciplines of GM (Global Design, R&D, Planning, Purchasing, Engineering, Vehicle Line Executives, and GM Asia Pacific). Also managed Applied Minds, a subcontracted R&D supplier.

GM Design, Applied minds, Holden Design, Opel, Holden, GM Design California, GM Design UK


Inventor and Founder, Rubber Bandits

Creator of Rubber Bandits (a rubber-band labeling product). From paper concept to production model, this consumer-oriented product was ideated to compete in Innovation Quest, a competition hosted by Staples. In a global online voting poll, Rubber Bandits topped 8,300 other entries and went on to be chosen by the Staples judging panel. Rubber Bandits were sold exclusively at more than 1,400 Staples stores worldwide for three years.

Research Analyst, Los Alamos National Laboratory

Consultant to cutting-edge technology spin-offs involving laboratory technical staff, venture capitalists, nascent entrepreneurs, and marketing personnel. Provided the advice and assistance needed to analyze and identify technologies that had the highest commercial potential, assessed market opportunities, identified sources of investment capital, developed product plans, researched market opportunities, devised commercialization strategies, and developed commercialization plans in the fields of semiconductor foundries, biometrics, smart cards, solid-state led lighting, optical data storage, DNA sequencing and mapping, and CRM tools.

Business Development Technologist, Sandia National Laboratories

Technology and business consultant to internal Sandia scientists and technologists. Generated and identified new partnerships with federal agencies, universities, industry leaders, and other national laboratories. Projects included technology assessments, product realization options, market research, value and benefit analyses, commercial feasibility studies, competitive research, business development, and technology roadmaps for the engineering sciences, advanced manufacturing technologies, microelectronics, and computational and information science divisions.

Information Systems Architect, Sandia National Laboratories

Team developer in modeling activities used in the design of software configurations and management information models. Responsibilities included accumulating, compiling, sorting and identifying information hierarchies; defining internal methodologies; participating in modeling activities; developing information models; integrating commercial UNIX software packages; and generating templates and model reporting requirements for future development teams and end users.

Ride Design Engineer - Imagineer, Walt Disney Imagineering

Creative designer of new rides and innovative technology used to enhance the entertainment experience. Worked alongside artists, writers, architects, filmmakers, and designers in the creation and continuous improvement of theme park rides and attractions. Duties included concept development, ride design, component research, structure design, component design, mechanical ride design, engineering analysis, and systems engineering for rides at Disneyland, Disney World, and Tokyo Disneyland.

Co-op Assignments

Robotics Engineer, NASA

Investigated and developed models, methods, and a technology platform to usher in a new generation of robotics, processes, and controls aimed at creating the world’s first robotic system that could perform surgery in space. This work enabled a new world of robotic surgical tools and introduced an advanced robotics platform for carrying out remote medical care with tele-operated medical robotics. This novel system—to be used for space and land applications—will aid doctors in performing microscopic, computer-assisted surgery. Engineering and simulation testing validated the feasibility of two autonomous arms; these were kinetically tested in a 3D, vision-based virtual simulation and real-time interactive environment (IGOAL).

Mechanical Engineer, NASA

Designed testing equipment and ran a series of experiments to determine the development, feasibility, and validation of the safe return of an emergency escape return capsule from the space station. Scale models were built and then dropped (at various speeds and angles of earth entry) onto a series of various soil-based test beds to determine the resultant G-forces, landing responses, and potential impacts to astronauts and the ACRV (Assured Crew Return Vehicle). Tasks included researching techniques for building scale models, designing supporting hardware, trouble-shooting, electronic integration, testing, analysis, and compiling results.

Business Management, NASA

Served as a contract negotiator and grant administrator for the Flight Crew Support Division. Duties included carrying out financial projections, conducting detailed analyses of budgets and programs, identifying potential threats and forecasts, modifying and executing new contracts and purchase orders, preparing negotiation positions, and executing the placement and administration of grants and awards and the finalization of multi-million-dollar contracts.


Creative Product Visionary