20+ years Leading New Product Development
Sometimes understanding what Adrian Chernoff does is best learned by what he has done. The following roles cover the many facets of his experience in leading new product development. Each role has made him a better leader across the various disciplines of product development. Nurturing ideas from idea to concept, design to manufacturing, consumer insight into consumer experience. Taking vision to commercial reality that increases revenue, differentiates brands and creates brand halo effects.
He has worked in or managed almost all aspects of new product development covering the multitude of disciplines as an engineer, analyst, designer, strategist, marketer, financier and salesman. His experience journey is best summarized by his desire to understand the many disciplines first hand to deliver world-class products. Because each discipline has a unique perspective with their own terminology and definitions of success it’s important to not only understand what’s important to each discipline, but how to translate between them. The result makes Adrian a omni-disciplinary leader able to manage large programs of global teams covering the many phases and facets of product development.
Broadridge Financial Solutions
Vice President, Digital Strategy and Execution
Creating consumer-first interactive digital communications solutions to help consumers with a better way to manage their financial life. Developing Apps, websites and deliver systems to where consumers life. Overseeing digital product development, strategy, design and voice of the consumer to deliver new and innovative solutions for digital mail and communications from businesses and brands to end-consumers.
Director, Digital Innovation
New products consultant for big businesses to help develop the next best thing. Providing companies thought leadership and delivering market-ready ideas and new consumer products to many fortune 500 clients. Merging technology with creativity to deliver newly transformative ideas to catapult consumer insight into commercial reality.
Created many new products and ideas involving concept and product development, prototyping, brand building, line extensions, business strategy and design strategy. Innovation assistance covers diverse fields including consumer electronics, food and beverage, office supplies, music, luxury goods, manufacturing, water features, automotive, entertainment, sustainable products, construction, confectionaries, banking, and financial services.
Clients: Magna International, Diageo, Warner Music Group, Alcoa, The Gucci Group, Technoledgey, EvergreenIP, Domani, Siemens, Innocentive, MIT, Big Idea Group
Director of Innovation
F212 consultant leading new idea-led programs to generate new commercially-viable branded products “magic” and new businesses ventures and corporate strategies “money” covering a wide spectrum of industries and ventures.
Provided renewable energy innovation insights. Research trends, ideating solutions and identifing the market movers, market opportunities and the challenges of renewable energy covering solar, geothermal, wind, hydro, transportation and more.
Director, Product Marketing
Chief Vehicle Architect, Design, R&D and Engineering
Chief architect and principal inventor (50 patents) of the Reinvention of the Automobile: the world’s first electric vehicle platform utilizing by-wire technology and a revolutionary skateboard. Said to be the most significant advancement in the past 50 years of transportation technology, GM AUTOnomy introduced the program that was followed up by the GM Hy-Wire, GM Sequel, GM CARousel, Chevy Sequel, Chevy Volt and Tesla Motors with the Roadster, Model S, and Model X. Responsible for overall program management, suppliers, build, launch and overall development in executing the delivery of a series of disruptive technology vehicles to break the automotive “mold.”
- Worked with GM Design Staff, GM R&D, GM Marketing, GM Engineering and Opel Engineering
- Managed suppliers: SKF, Brembo, Stile Bertone and Continuum
Senior R&D Manager, New Product Development
- Managed Applied Minds (Bran Ferren), an R&D Outsourced Lab to General Motors.
- Worked with Global Design, R&D, Planning, Purchasing, Engineering, Vehicle Line Executives, and GM Asia Pacific
Los Alamos National Laboratory
Tech Transfer Associate
Sandia National Laboratories
Business Strategy Associate
Information Systems Architect
Walt Disney Imagineering
Imagineer, Ride Design Engineer